Insight Research Group

Things are never quite what they seem, scratch below the surface to see things as they really are...
 
Insight Research Group asked IncrediBull to create a completely new approach to their website. They needed something that felt up-to-date, showcased their work and echoed their approach of looking beneath the surface to find the truth.
 
Our approach was to simplify the content while giving the website a visual look that would stimulate curiosity.  We wanted to challenge users to look twice at each page and question what’s going on. We also had to recommend a content management system that would be easy to use and ensure content managers could keep the site up to date without knowing HTML.
 
From a content perspective, we worked with Insight to audit their content and remove information that wasn’t necessary, combining this with a new navigational structure. In terms of a new look, we commissioned engaging and occasionally startling photography from Allan Grainger and placed it on a white background, to ensure the photographs took centre stage.
 
The site was built in Drupal with additional coding provided through Javascript.
 
http://www.insightrg.com/