BROADCAST VIDEO EXPO: BVE 2012

The Revolution will not be televised. Oh yes it will.

It was that time of the year again, when broadcasters, production companies, media owners and basically anyone with a finger in the magical world of TV and video descend upon Earls Court, London to experience the very latest industry innovations, ideas and developments.

IncrediBull found ourselves doing the usual tour, lapping up the latest in camera and editing kit and compiling our ‘must-play-with’ list. One camera that got us salivating was the JVC GY-HMQ10 – the world’s first handheld 4K camcorder. For anyone who doesn’t know, that’s four times the resolution of 1080p (so it’s pretty damn good!).

There is normally a theme that appears out of BVE. Last year it was 3D the year before it was tapeless workflows. This year we felt like it was the democratization of TV itself.

No longer is TV and video run by a select few. As we continue our move to the on-demand and on-the-go, the future of the industry is now firmly in the hands of the masses.

Consumers now have the power to watch video content when they want, where they want and how they want. Prime time scheduling will mean nothing as we look to our friends and social circles to tell us about new programming. They can now by-pass the traditional media broadcaster and go direct to the content that they want and the brands that they desire.  

For those of us whose job it is to help brands reach their audience, these are exciting times. We can connect with consumers across multiple channels in an extremely targeted way. We can now own a direct relationship with the audience and for our clients that’s no bad thing.

Content is always going to be king but now we own the channels to distribute it.

The revolution will be televised and it’s probably going to be on a 6 inch screen.

Lee Devine