Dixons Retail: Product Training Roadshow

IncrediBull was tasked with organising all logistics pre, during and post event as well as designing and constructing the build to host the 16 supplier training zones at  DSGI’s PLC Live Product Training Roadshow.

IncrediBull focused on making the event interactive and fun while delivering the key product information enabling staff to increase sales and explain the exciting features of the latest products and technologies to their customers back in their stores.

We travelled across five cities in the UK and delivered an interactive experience to over 1,270 retail staff. This was achieved by creating a tailored registration website, on-site delegate management and by providing individual agendas, ensuring the participants’ training journey was targeted, relevant and seamless. The feedback showed that 98% of delegates found the event was a benefit to their job.

Both suppliers and clients thought this was the best PLC Roadshow they’d attended to date.