Bayer Healthcare: Find Your Me Spot

The ‘Find your me spot’ multi channel campaign targeted busy women in their 30’s and 40’s to think about their contraception choices. A combination of media relations, editorial partnerships, 13 city roadshows, digital content and celebrity endorsement, encouraged women to find some ‘me’ time and focused on how to re-ignite their sex lives. The results? Extensive national, consumer and regional media coverage with 86% of women who fedback at the roadshows feeling more aware of their contraceptive choices.